How to Automatically DM Instagram Comments in Go High-Level

Introduction

Suppose you’re an agency, influencer, coach, or marketer leveraging Instagram to generate leads or engage your audience. In that case, you’ve likely come across posts asking users to comment a keyword, like “DM me ‘INFO'”—to receive more details in their inbox. That magic? It’s possible to automate it completely using Go High-Level (GHL).

In this blog, we’ll walk you through how to automatically send Instagram DMs when someone comments on a specific Instagram post Using Go High-Level workflows.

Whether you’re offering lead magnets, video links, newsletter subscriptions, or product brochures, this automation can skyrocket your response rate and simplify your workflow. Learn how to automatically send Instagram DMs when someone comments on your post using GoHighLevel. Boost engagement, generate leads, and streamline conversations with this powerful automation guide.

Why Automate Instagram DMs with Go High-Level?

Before we jump into the blog, let’s explore why this matters.

• Save time by eliminating manual DMing
  
• Boost engagement by replying instantly
  
• Capture leads at the moment of peak interest
  
• Deliver content straight to users’ inboxes
  

You’ve likely seen this method in action: a post with a caption like, “Comment AI to get the link to our free AI newsletter.” Once someone comments, they get a DM almost instantly. Let’s show you how to set this up inside Go High-Level!

What You’ll Need

1. Go High-Level account
   
2. Connected Instagram Business account
   
3. A Facebook Page that manages your Instagram
   
4. A public Instagram post with a CTA asking for a specific comment
   
5. An idea of what message you want to send via DM (link, video, brochure, etc.)
   

Step-by-Step Guide: How to Automatically DM Instagram Comments in Go High-Level

Step 1: Connect Instagram to Go High-Level

First, ensure your Instagram Business account is connected properly.

1. Go to Settings > Integrations
   
2. Connect your Facebook account that manages your Instagram
   
3. Ensure your Instagram Business Page is connected to your Facebook Page
   
4. Grant all permissions during the integration setup
   

📌 Important: The Facebook Page must be the manager of your Instagram Business account. Without this link, Go High-Level cannot monitor or interact with your Instagram content.

Step 2: Create Your Instagram Post

Now, go to Instagram and create a post with a clear call to action. For example:

“🚀 Want early access to our AI tools?
Comment AI below and we’ll DM you the exclusive link!”

Once your post is live, remember the exact keyword you want to track. In our example, it’s “AI”.

Step 3: Create a Workflow in Go High-Level

Head over to Workflows in Go High-Level and click + Create Workflow.

1. Set the Trigger

• Choose Instagram Comment Trigger
  
• Select your Instagram Page
  
• Under “Post Type,” choose Published Post
  
• Now select the specific Instagram post you created earlier
  

2. Add a Filter

This is crucial. Without filters, every comment will receive your automated message.

• Click + Add Filter
  
• Set filter to: “Exact Match”
  
• Type your keyword (e.g., AI, link, info, etc.)
  

This ensures only users who comment with your specified word will receive a DM.

🧠 Pro Tip: You can also match first-level comments only to avoid replies in comment threads triggering the automation.

Step 4: Add Your DM Action

Now, let’s set the message that gets automatically sent to the commenter.

1. Click + Add Action and select Instagram DM
   
2. Write your message. For example:
   

“Thanks for your interest! 🧠 Here’s the link to our AI newsletter: [your link]
Let us know if you have any questions!”

3. You can also attach:
   
   • A PDF brochure
     
   • An image or flyer
     
   • A video link
     
   • A URL to your landing page or product
     

📌 If you host content in your Go High-Level Media Library, simply add the shareable link inside the message.

Step 5: Publish & Turn on Automation

You’re almost there!

1. Turn ON the workflow
   
2. Click Publish and then Save
   
3. Test it by commenting on your post from another account
   

Have you ever come across those Instagram posts that say “Comment ‘INFO’ to get more details,” and within seconds, a DM slides into your inbox with a link or special offer? That’s not magic—it’s automation. And today, we’re diving deep into how you can set up automatic Instagram DMs based on post comments using Go High-Level.

Testing the Automation (Live Example)

Let’s say you’ve created a post like this:

“🎥 New Video Alert!
Comment link below and we’ll DM you the latest video!”

Now, follow these steps to test:

1. From another Instagram account, comment “link”
   
2. Within seconds, you should receive a message in your inbox:
   
   
   “Thanks for checking out our new video! 🎬 Here’s the link: [YouTube video URL]”
   
   

You can also monitor the Execution Logs in Go High-Level to ensure your automation fired correctly.

Use Cases to Try This Strategy

This automation isn’t just for influencers. Here are some high-impact use cases:

Troubleshooting Common Issues

1. DM Not Sending?

• Double-check your Facebook and Instagram integrations
  
• Confirm you selected the correct Instagram post
  
• Make sure your filter matches the keyword exactly
  

2. Workflow Not Triggering?

• Go to Execution Logs to see if the automation ran
  
• Test using a different account (not the account that created the post)
  

3. Getting Too Many Triggers?

• Add filters to prevent sending DMs for unrelated comments
  
• Limit to first-level comments only
  

If you’re in real estate and want to take automation even further, GoHighLevel has powerful lead generation features tailored just for you. From smart workflows to automated follow-ups, it’s all possible. Check out our guide on how to automate real estate leads with GoHighLevel and streamline your entire sales process.

How This Automation Can Grow Your Business

By implementing this automation, you can:

• Increase your lead conversions by instantly reaching out
  
• Create meaningful interactions with warm leads
  
• Reduce manual work for your marketing and sales teams
  
• Drive traffic to key resources like YouTube videos, landing pages, or booking forms
  

With just one workflow, you’re creating a personalized yet automated experience that boosts trust and results.

Bonus Tip: Scale With Multiple Keywords

You can duplicate this workflow and adjust the trigger filters for multiple keywords and posts. For example:

• “Comment ‘price’ for the rate sheet”
  
• “Comment ‘demo’ to schedule a walkthrough”
  
• “Comment ‘case study’ to see results”
  

Each keyword can launch a different DM and funnel flow in Go High-Level!

Need Help Setting This Up?

If you want expert help configuring your Go High-Level workflows or automating your Instagram DMs for lead generation, we can help.

At Axiabits, we specialize in automation, CRM setup, and digital growth strategies using Go High-Level. Whether you’re an agency or a creator, we can help you streamline and scale.

Book now and let’s get started!

Conclusion

Instagram automation doesn’t have to be complicated, and with Go High-Level, it becomes effortless. Whether you’re promoting content, collecting leads, or just starting a conversation, this workflow gives you the power to engage with the right people at the right time—automatically.

Don’t let your Instagram engagement go to waste. Set up this DM automation and start converting comments into conversations today.

Disclaimer 

This article features affiliate links, which indicates that if you click on any of the links and make a purchase, we may receive a small commission There’s no extra cost to you and it aids in supporting our blog, enabling us to keep delivering valuable content. We solely endorse products or services that we think will benefit our audience.

Frequently Asked Questions