WordPress vs. Webflow: Which is Best for Your Business?

In my experience, I have used various website builders in the past. However, in recent times, most of my clients have been inclined towards WordPress or Webflow. Both Webflow and WordPress are excellent website builders that offer similar functionalities but have distinct approaches to website development. It is crucial to understand these differences to determine which option best suits your requirements. As a freelance writer, I regularly use both Webflow and WordPress. I thoroughly tested both platforms for this guide and assessed their strengths and weaknesses. Here’s what I discovered.

WordPress vs. Webflow at a glance

The decision between WordPress and Webflow for your website primarily depends on the expertise of the person building it and the intended purpose of your website. Here is a concise overview to explain the comparison between the two platforms, but continue reading for a more comprehensive analysis.

Step 1: Ease of Setup

• WordPress: Requires multiple steps and basic coding knowledge/plugin familiarity.
• Webflow: Simple and intuitive setup designed for non-developers.

Step 2: Ease of Use

• WordPress: Once set up, WordPress is user-friendly and intuitive.
• Webflow: CMS can be slightly cumbersome, but regular improvements are made.

Step 3: Customization

• WordPress: Plugins offer enhanced customization options. With developer assistance, greater control is achievable.
• Webflow: Design customization is possible without coding but with certain limitations.

Step 4: Themes / Templates

• WordPress: Offers a wide range of choices, with 11,000+ free themes and numerous premium options.
• Webflow: Provides around 2,000+ themes/templates for selection.

Step 5: Number of Users

• WordPress: Allows an unlimited number of users.
• Webflow: The highest-tier plan accommodates a maximum of 9 seats, with 2 additional free seats for external users.

Step 6: Blog Features

• WordPress was originally developed as a blogging platform, making it a strong suit for its functionality.
• Webflow: Blogging features are not as prominent.

Step 7: SEO Optimization

• WordPress: SEO plugins provide advanced optimization features and guidance.
• Webflow: SEO optimization is somewhat automated, but customization options are limited.

Step 8: Integrations

• WordPress: Offers extensive plugin and integration options, including integration with Zapier.
• Webflow: Provides a range of integrations with Zapier integration capability.

Step 9: Security

• WordPress: Built-in security features provide robust protection.
• Webflow: Security relies on plugins and integrations, requiring proactive monitoring. Additional costs might apply to most security plugins.

Setting up Webflow is significantly easier

Webflow is a cloud-based all-in-one software product with everything you need to get your website live. This makes setting up your account easy.

The tutorial provided by Webflow is simple to follow and is customized based on your level of coding experience. When you create a Webflow account, you will be asked a series of short survey questions that assess your knowledge of HTML and CSS. The tutorial you receive will be tailored to your responses.

The Webflow bot guides you through the tool, explaining the important sections and their functions. If you want more information, you can click to learn more. Once you feel confident, you can start building your site right away.

WordPress excels as a blogging platform for hosting a blog

Many blogs use WordPress because it was created as a blog-publishing system in 2003 and has since expanded its capabilities. As a writer and content manager, I find it especially user-friendly, with its Gutenberg editor enabling me to build blog articles using text and media blocks easily. Overall, it’s a simple and intuitive blog creation and management platform.

Compared to WordPress, Webflow’s CMS package falls short. The editor feels a bit awkward to use and lacks many advanced features found in WordPress. For instance, there’s no comments section and limited options for tagging and categorizing posts. Until recently, Webflow’s CMS also had text wrapping and word-breaking limitations.

Webflow offers customer support; WordPress doesn’t

When you pay a monthly fee for Webflow, you can access valuable benefits such as customer support, continuous product improvements, and new feature development. As a Webflow customer, you can seek assistance from their dedicated support team if you face any issues or obstacles with the product. This support can be particularly advantageous if you don’t have an in-house team of developers readily available to help you troubleshoot problems.

On the other hand, when it comes to WordPress.org, an open-source platform, customer support is not provided. However, due to its long-standing presence, numerous free online resources (such as WPBeginner) can answer your WordPress-related queries through a simple Google search. Nonetheless, relying solely on online resources may not be as helpful as having a dedicated customer support team guiding you through a solution.

Webflow is better for collaborating with external designers

You can collaborate with external designers or agencies when building a website on either platform. However, Webflow offers features specifically tailored for such collaborations that differentiate it from WordPress.

Webflow workspace plans include at least two “agency or freelancer guests” on top of your seats (user logins). For Enterprise packages, this allowance increases to 10 guests. Paid plans also provide 10 “free commenters” who can provide feedback directly on website design elements in a read-only format. These commenters can tag others in their feedback, streamlining the iteration process and ensuring designers’ peace of mind in managing multiple contributors effectively. This feature helps prevent potential design issues when too many inexperienced individuals are involved, alleviating a common concern for designers.

If you’re a freelance designer with a Webflow account, you can easily access a client’s workspace without any additional charge, or they need to set up a separate login for you.

While it is possible to collaborate with freelancers or agencies to build WordPress sites, the platform does not offer the same seamless and secure functionality as Webflow. However, it is worth noting that WordPress excels in handling collaborations with content creators and bloggers, which we will explore further.

Webflow vs. WordPress: Which should you choose?

Webflow is the ideal choice for your website if:

1. The person building your website has limited or no coding experience.
2. You desire a quick and easy setup process to get your website running.
3. Making custom design changes to your website without relying on a developer is important.
4. As part of your setup, you are working with an external design freelancer or agency.
5. You are relatively new to website building and would benefit from customer support in case of any issues or questions.

WordPress is the suitable choice for your website if:

1. You have coding experience or a budget to hire a web developer.
2. Hosting a blog or regularly adding new content pages is your priority.
3. You have a team of marketers or editors who will be contributing content frequently.
4. You have an existing tech stack that you want to integrate into your website.

Conclusion

In conclusion, when it comes to choosing between WordPress and Webflow, it ultimately depends on the unique needs and requirements of your business. WordPress is a powerful and versatile platform suitable for those with coding experience or a budget to hire a developer. It excels in managing blogs, regular content updates, and integrating with existing tech stacks. On the other hand, Webflow is an excellent choice for those with limited or no coding experience, providing a user-friendly interface, quick setup, and the ability to make custom design changes without relying on a developer. Additionally, Webflow offers seamless collaboration with external design freelancers or agencies and dedicated customer support. Consider your business needs and preferences to make the best decision for your website and online presence.

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