Automatically Generate High-Quality Leads from Facebook Ads Using Make

Introduction

Facebook is one of the most powerful platforms for lead generation, and with over 3 billion users engaging with the app for nearly 20 hours each month, it’s no surprise that businesses are leveraging it to capture new leads. With a typical conversion rate of around 8.25%, Facebook is an ideal platform for companies looking to boost their lead generation efforts.

However, to truly maximize the potential of Facebook Ads and get the best return on ad spend (ROAS), it’s essential to focus on the quantity and the quality of the leads generated. This is where automation comes in, specifically by using Make to optimize Facebook Ads campaigns and improve lead quality. With Make, you can effortlessly track and optimize your Facebook Ads, ensuring that your leads are more likely to convert. Automate everything from lead capture to status updates, and let Make handle the tedious tasks. Sign Up for Make and Streamline Your Lead Management. Effortlessly generate high-quality leads from Facebook Ads with advanced automation tools like Make. Streamline CRM integration, optimize workflows, and boost conversions for maximum ROI. Discover smarter lead generation today!

In this guide, we’ll walk you through how to automatically generate higher-quality leads using Facebook Ads and Make’s Conversions API for CRM.

Why Focus on Higher-Quality Leads?

While many marketers focus on generating as many leads as possible, a high volume of leads does not always guarantee success. The goal should be to attract high-quality leads more likely to convert into paying customers. By optimizing Facebook Ads to target leads that are more likely to progress well through your CRM sales funnel, you can significantly boost your ROAS and overall campaign performance.

How Make Helps Automate Lead Generation

To achieve this, we need to automate communication with Facebook to ensure the platform knows which leads are progressing well through your CRM. By feeding this information back into Facebook, the system can better optimize ad targeting, focusing on individuals who are more likely to convert. While manually tracking this would be almost impossible, Make offers a powerful solution to automate the entire process, ensuring a steady stream of high-quality leads. Join Make Today and Unlock Powerful Automation

Benefits of Using Conversions API for CRM on Facebook

The Conversions API allows you to send lead data from your CRM to Facebook automatically, enabling the platform to better understand which leads are more likely to convert. By integrating this system with Make, you can:

1. Track Lead Status Changes: Monitor how leads progress in your CRM and send status updates to Facebook.
2. Optimize Facebook Ads: Automatically send relevant data to Facebook so it can optimize ad targeting for leads that are more likely to convert.
3. Improve ROAS: Focus on generating higher-quality leads rather than simply increasing the quantity.

Prerequisites for Automating Lead Generation with Make

Before diving into the setup, some requirements need to be met for this automation to work effectively:

• Leads from Facebook Lead Ads: The leads you want to track must come from Facebook Lead Ads.
• CRM Integration: Your CRM should be capturing lead IDs when they first arrive.
• Confirm Lead Receipt with Facebook: Make sure that Facebook receives confirmation whenever a new lead is generated.
• Lead Volume: Facebook should be generating at least 200 leads per month.
• Conversion Window: Leads should progress to the desired stage within 28 days.
• Conversion Rate: The stage you’re optimizing for should have a conversion rate between 1% and 40%.

If you meet these requirements, you’re ready to get started with automating higher-quality lead generation through Facebook Ads using Make. Get Started with Make and Improve Your Marketing Efficiency

Step-by-Step Guide to Automating Lead Generation with Make

Step 1: Create a New Pixel in Facebook

To set up this automation, the first thing you’ll need is a new pixel to capture offline events from your CRM.

1. Go to Events Manager in your Facebook Ads account.
2. Select Connect Data Sources and choose CRM.
3. Create a new standalone pixel for CRM events (do not use your existing web pixel).

Step 2: Set Up Make Scenarios

Make is the tool that will automate the communication between your CRM and Facebook. We’ll walk you through two essential Make scenarios.

Scenario 1: Mark Leads as ‘Received’ and Add to Your CRM

1. Use the Facebook Lead Ads app to capture new leads.
2. Immediately send the lead received event to Facebook through the Facebook Conversions API with a timestamp and lead ID.
3. Automatically store each lead in your CRM, making sure to add the lead ID as a custom field.

Boost your LinkedIn ad performance by setting up the LinkedIn Conversions API. This tool allows you to track conversions directly and optimize your ad campaigns for better results. Explore our guide on how to set up the LinkedIn Conversions API and improve your ad targeting.

Scenario 2: Send Lead Status Changes to Facebook

Once the lead is in your CRM, you need to track changes in their status. For instance, when a lead signs a contract or gets marked as ‘pending contact.’

1. Create a simple Make scenario to monitor lead status changes in your CRM.
2. Use the Facebook Conversions API for the CRM app in Make to map the lead’s status changes to Facebook.
3. Send the lead’s status and ID back to Facebook, ensuring that Facebook gets real-time updates on the lead’s journey. 

Ready to boost your Facebook Ads ROI? Make helps you automatically track lead statuses and feed this valuable data to Facebook for optimized ad targeting. Transform Your Lead Generation with Make

Step 3: Modify Your Sales Funnel on Facebook

Once the historical lead events are passed back to Facebook, it’s time to modify your sales funnel.

1. Go to Pixel Settings in Events Manager.
2. Navigate to the Modify Sales Funnel section.
3. Arrange your CRM statuses logically, selecting which ones are considered ‘good’ for conversion (e.g., ‘contract signed’ or ‘contract pending’).

Step 4: Optimize Your Facebook Ads Campaign

Finally, adjust your ad campaign settings to focus on conversion-based optimization.

1. In Ads Manager, go to your ad set settings.
2. Change the optimization method from ‘Leads’ to ‘Conversion Leads’.
3. Choose the CRM pixel as the conversion event source.

To boost lead quality, setting up Facebook Conversion Leads is essential. This allows you to track conversions directly within Facebook Ads Manager and optimize your campaigns accordingly. Learn how to Set Up Facebook Conversion Leads for Better ROI ad performance in our detailed guide.

Step 5: Monitor and Adjust

Once everything is set up, don’t forget to continually monitor and tweak your campaign to ensure optimal performance. Test different ad creatives, adjust the funnel stages, and keep track of the leads’ journey to see what’s working best.

Enhance Your Digital Marketing with Automation Solutions

At Axiabits, we specialize in developing tailored automation solutions that help businesses optimize their digital marketing and lead-generation strategies. Whether you want to improve your Facebook Ads campaigns, streamline CRM integrations, or implement complex workflows, we have the expertise to make it happen.

Our services include:

• CRM Integration with Facebook Ads: We help connect your CRM system with Facebook Lead Ads using powerful automation tools like Make, ensuring that you capture, track, and optimize leads efficiently.
• Advanced Automation Workflows: We build sophisticated workflows to automate tedious tasks, enhance data flow, and improve the accuracy of your lead scoring, saving you time and maximizing ROI.
• Lead Generation Optimization: Our experts work with you to fine-tune your Facebook Ads, ensuring that your ad campaigns focus on generating high-quality leads that are more likely to convert.

Book now and let’s get started!

Conclusion

By integrating Facebook Lead Ads with Using Make and Conversions API for CRM, you can automate the process of generating higher-quality leads, optimizing your ad campaigns, and ultimately improving your ROAS. This advanced automation may require some initial setup, but the results are well worth the effort.

If you’re ready to get started with automation and optimize your Facebook Ads for better lead quality, book a call with us today, and let’s take your campaigns to the next level!

Disclaimer 

This article features affiliate links, which indicates that if you click on any of the links and make a purchase, we may receive a small commission There’s no extra cost to you and it aids in supporting our blog, enabling us to keep delivering valuable content. We solely endorse products or services that we think will benefit our audience.

Frequently Asked Questions