How to Setup Google Analytics in Leadpages 2025

Introduction

Integrating Google Analytics with Leadpages is important for monitoring visitor click-through rates, behavior, and activity on your landing pages. With Google Analytics integrated into your Leadpages account, you can see audience interaction with your content and insights that help in optimizing performance. 

In this guide, we will explain how to set up Google Analytics in Leadpages in two ways: with the Tracking ID and Google Tag Manager (GTM). Both methods work but Google Tag Manager is the better option as it is more flexible and scalable for managing other tags. Let’s get into detail on how to set up Google Tag Manager in Leadpages in 2025.

Why Google Analytics?

Google Analytics is a fundamental tool for tracking traffic, engagement, conversion rates, and user behavior across different channels for your business. It provides actionable insights in measures to help improve your website, landing pages, and campaigns. The following metrics can be tracked with Google Analytics:

• Demographics of your visitors and their geolocation details.
• Bounce rates.
• Average session duration.
• Conversion rates (sales, forms submissions, etc)
• Top spending pages.

Being able to gather such data enables you to take actionable measures to enhance your marketing efforts and user experience. Get started with Leadpages today and optimize your landing pages effortlessly! Sign up for Leadpages now and take your conversions to the next level.

Method 1: Setting Up Google Analytics via Tracking ID

The first approach is to add your Google Analytics tracking ID in Leadpages directly. This method is very easy and fast but won’t scale well if you want to add tags or more advanced configuration later on. Here’s how to do this step by step:

Step 1: Create a Google Analytics Account

If you do not already have a Google Analytics Account, then go ahead and create one:

1. Visit Google Analytics.
2. Select, “Start for free” and log in with your Google account.
3. Pick “Create Account” and follow the instructions to set up the account.
4. To create an account, put your account name and all the other basic information like website name, URL, industry category, and time zone.
5. Click on “Create” and then agree to the terms of the service.

After setting up the account, Google Analytics will give you a tracking ID. You will find this on the Admin panel -> Property Settings. You’ll see the Tracking Info section where your tracking ID is. Copy this tracking ID as you will need it in the next step.

Step 2: Add Google Analytics Tracking ID to Leadpages

At this point, you should append the tracking ID to your Leadpages account:

1. Log into your Leadpages account and open the page that you wish to track.
2. In the editor, go to Settings and select Tracking Code.
3. Put the Google Analytics Tracking ID in the box provided.
4. Click Save and publish your Landing page.

That’s it! Your landing page is now connected to Google Analytics, and visitor data will be tracked as soon as someone visits your page. Get more leads, more sales, and more success! Start your Leadpages journey now and grow your online presence.

Method 2: Setting Up Google Analytics via Google Tag Manager

Although attaching a tracking ID onto Leadpages is easily accomplished, Google Tag Manager (GTM) allows for greater sophistication. Google offers GTM free of charge and enables you to control all of your tags on your site – be it Google Analytics, Facebook Pixel, or others in a single location. GTM also simplifies the implementation of advanced tracking structures, testing and debugging tags, and scaling tracking.

Let’s walk through the steps of setting up a Google Analytics account with Google Tag Manager.

Step 1: Create a Google Tag Manager Account

1. Using your Google account, sign into the Google Tag Manager page.
2. Once there, click on “Create Account” and fill in the requested information (account name, country, website name, and URL).
3. Review and then accept the general terms and conditions to complete the account registration process.

When your account is set up, two code snippets will be provided to you by GTM. One is to be placed in the header, while the other is put in the body. You need the code snippets for the Leadpages page.

Step 2: Install Google Tag Manager Code on Leadpages

1. Copy the code snippets provided by Google Tag Manager.
2. Go to your Leadpages account and open the page you want to track.
3. In the editor, go to Settings and select Tracking Code.
4. Paste the first code snippet (the one for the header) inside the header section of the page.
5. Paste the second code snippet (the one for the body) immediately after the opening <body> tag.
6. Click Save and publish your page.

This step ensures that Google Tag Manager is now installed on your Leadpages page and ready to handle all your tags.

Step 3: Set Up Google Analytics in Google Tag Manager

1. Once the GTM code is installed, go to your Google Tag Manager account and navigate to the container for your website.
2. Click Add a New Tag and choose Tag Configuration.
3. Select Google Analytics: Universal Analytics.
4. In the configuration settings, choose Page View as the Track Type.
5. Paste your Google Analytics Tracking ID (the one you copied earlier) into the Tracking ID field.
6. Under Triggering, choose All Pages to ensure that the tag fires on every page load.
7. Click Save to save your tag.

Step 4: Publish Your Tag Manager Container

Once your Google Analytics tag is set up in Google Tag Manager, it’s time to publish the changes:

1. In Google Tag Manager, click Submit in the top right corner.
2. Name your version (e.g., “Google Analytics Setup”).
3. Click Publish to push the changes live.

Step 5: Verify the Google Analytics Setup

To ensure that Google Analytics is tracking properly:

1. Go to your Leadpages page in an Incognito Window (this ensures a clean session without any cookies or cached data).
2. Open the Google Analytics dashboard and check the Real-Time overview to see if your visit is being tracked.
3. If everything is set up correctly, you should see your visit recorded in real time.

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Additional Configuration: Google Analytics Goals and Conversions

Once Google Analytics has been enabled, you can enhance it further by creating Goals and Conversions for certain activities occurring on your landing page (for example, forms filled, buttons pressed, etc.).

1. Access your Google Analytics account.
2. Select Admin and click on Goals under the View column.
3. Create a new goal corresponding to the activity you would like to monitor (for example, submissions of forms).
4. Use Google Tag Manager to create a tag that fires when that action is completed.

With this configuration, you will be able to monitor conversions and analyze how effectively your landing page meets your business objectives.

Get Expert Help with Leadpages & Google Analytics

At Axiabits, we specialize in seamless integrations that enhance your website’s performance and tracking capabilities. If you need help setting up Google Analytics on your Leadpages, optimizing your tracking, or troubleshooting any analytics-related issues, we’ve got you covered!

Our Services Include:

✅ Google Analytics Setup & Integration – We ensure accurate tracking for Leadpages.
✅ Google Tag Manager Configuration – Set up and manage multiple tracking tags effortlessly.
✅ Conversion Tracking – Track form submissions, button clicks, and user behavior.
✅ GA4 Migration & Optimization – Upgrade from Universal Analytics to Google Analytics 4.
✅ Performance Insights & Reporting – Get actionable insights to improve conversions.

Let’s make data-driven decisions for your Leadpages success! Book now and let’s get started! 🚀

Conclusion

Setting up Google Analytics in Leadpages is crucial for understanding how your visitors interact with your landing pages. Whether you choose to use the direct method with a tracking ID or the more advanced Google Tag Manager, both methods provide valuable insights into your landing page’s performance.

By following the steps in this guide, you’ll be able to:

• Track visitor behavior
• Monitor conversion rates
• Optimize your landing page for better performance

For more advanced tracking setups, you can always explore additional features of Google Tag Manager and Google Analytics. Implementing Google Analytics helps you make data-driven decisions to improve your campaigns and maximize the effectiveness of your landing pages.

Build high-converting landing pages with ease! Get started with Leadpages today and boost your business.

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