If you’re a digital marketer or agency owner looking to break into the SaaS (Software as a Service) industry without spending years developing custom software from scratch, then GoHighLevel (GHL) is your golden opportunity. GoHighLevel is more than just a client management tool — it allows you to white-label their powerful platform and launch your own SaaS brand.
In this comprehensive guide, we’ll explore exactly how to use GoHighLevel to build, launch, and scale your own SaaS business — even if you have no coding experience. Learn how to use GoHighLevel to launch your own white-label SaaS in 2025. This step-by-step guide covers setup, pricing, SaaS Mode, automation, and how to start scaling your software business—no coding required.
Table of Contents
What Is GoHighLevel?
GoHighLevel is an all-in-one sales, marketing, and automation platform built specifically for agencies and consultants. It includes:
- CRM and pipeline management
- Funnel and landing page builders
- Email and SMS marketing
- Call tracking and voicemail drops
- Calendar scheduling
- White-label mobile apps
- And much more…
But what sets GoHighLevel apart is its SaaS Mode, which enables you to resell GoHighLevel under your brand, set your pricing tiers, and build a recurring revenue stream.
Why Use GoHighLevel to Launch Your SaaS?
Here are just a few reasons why GoHighLevel is a game-changer for aspiring SaaS founders:
- No Code Required: Launch a SaaS product without writing a single line of code.
- Fully White-Labeled: Your clients will never know it’s built on GHL. You control the branding.
- Built-in Infrastructure: Everything from hosting to user management is handled.
- Automated Billing: Charge your customers monthly or annually — directly through Stripe.
- Mobile App Ready: You can even white-label the mobile app under your brand.
- Client Retention: SaaS products are sticky, meaning higher client retention and MRR.
Step-by-Step: How to Use GoHighLevel to Create Your Own SaaS
Let’s walk through the exact steps to transform GoHighLevel into your own profitable SaaS platform.
1. Sign Up for the GoHighLevel SaaS Plan
To enable SaaS mode, you’ll need to be on GoHighLevel’s Agency Pro Plan (as of writing, $497/month).
Visit the official GoHighLevel website and sign up for the plan that includes SaaS Mode + API access.
💡 Tip: If you’re testing the waters, start with the 14-day free trial to explore the features.
2. Set Up Your White-Label Branding
Once your account is active, head into the “Agency Settings” tab and customize your:
- Company logo
- Domain (e.g., app.yoursaasbrand.com)
- System email and support links
- SMTP and email sending configurations
This ensures everything your users see is branded under your name, not GoHighLevel’s.
You can also set up a white-labeled mobile app by submitting your branding assets and app name.
3. Create Your SaaS Plans and Pricing
Now it’s time to decide what kind of packages you’ll offer.
Inside GoHighLevel, you can create multiple SaaS plans such as:
- Starter Plan: Basic CRM + Calendar ($99/month)
- Professional Plan: Funnels + Email Marketing ($199/month)
- Premium Plan: Everything + Mobile App Access ($399/month)
Each plan can include or exclude specific features, depending on your audience’s needs.
📌 Pro Tip: Start by targeting a niche (e.g., real estate agents, coaches, med spas) and build plans tailored to their workflows.
4. Build Your Funnels and Templates
Next, you’ll want to create reusable assets your users will love.
These can include:
- High-converting landing pages
- Sales funnels
- Email sequences
- Appointment booking pages
- Follow-up automations
GoHighLevel allows you to save and clone these into each client sub-account, so onboarding is fast and scalable.
You can also sell pre-built funnel templates as part of your SaaS package.
5. Automate Your User Onboarding
When a customer purchases your SaaS plan, GoHighLevel can:
- Automatically create a sub-account
- Assign them the correct SaaS plan
- Send a welcome email with login credentials
- Start a guided onboarding sequence via email or SMS
This automation makes it completely hands-off, so you can focus on marketing and sales.
⚙️ Use GoHighLevel workflows and triggers to build your onboarding system.
6. Connect Your Stripe Account for Billing
Go to the “SaaS Configurator” section and connect your Stripe account. This enables:
- Automatic billing
- One-click upsells
- Recurring revenue reports
- Payment plan handling
You can even integrate trial periods or one-time setup fees.
7. Launch Your SaaS Website
To attract users, you’ll need a public-facing website for your SaaS business.
You can build your homepage directly in GoHighLevel or use external platforms like Webflow, WordPress, or Framer.
Key pages to include:
- Home
- Pricing
- Features
- Demo Booking
- Contact
- Blog or Resources
Optimize for SEO and set up conversion-focused CTAs across all pages.
8. Market Your SaaS Like a Pro
Once your platform is ready, it’s time to drive traffic and convert leads.
Proven marketing strategies for your GoHighLevel-powered SaaS:
- Content Marketing: Blog posts, case studies, and SEO to build trust.
- Paid Ads: Run Facebook, Google, or LinkedIn campaigns for targeted niches.
- Cold Outreach: Use LinkedIn automation and email sequences to contact businesses.
- Affiliate Program: Offer partners a % of each sale to promote your SaaS.
- Webinars & Demos: Live walkthroughs help boost conversion rates.
Looking to get even more out of GoHighLevel? If you’re planning to manage leads, track conversations, and automate follow-ups, you’ll want to explore its powerful CRM features. Check out our in-depth guide on How To Use GoHighLevel as a CRM in 2025 — and learn how to turn your pipeline into a high-converting machine.
Real-World Example: Launching a SaaS for Coaches
Let’s say you create a SaaS platform for business coaches called CoachFlow.
With GoHighLevel, you can offer:
- Lead capture funnels for coaching sessions
- Automated email follow-ups
- Appointment scheduling
- Client CRM dashboard
- Sales reporting
- Mobile access
You can price your SaaS at $99/month and include onboarding videos. Sell 100 accounts, and you’re at $9,900/month recurring revenue.
Pros and Cons of Using GoHighLevel as Your SaaS Base
✅ Pros:
- Fast time-to-market
- No developer needed
- Low startup cost compared to custom SaaS
- Proven tech stack
- Built-in automation and billing
- Scalable infrastructure
❌ Cons:
- Not 100% custom (limited to GoHighLevel features)
- Learning curve for workflows and automation
- Requires solid marketing to stand out
Key Tips for Long-Term SaaS Success
- Niche down: The more specific your audience, the easier it is to sell.
- Support your users: Offer chat, help docs, and walkthroughs.
- Track churn: Keep users engaged with updates, tutorials, and new templates.
- Add custom value: Don’t just resell GoHighLevel — add templates, training, or niche insights.
- Focus on MRR: Monthly recurring revenue is your north star.
Need Help Launching Your GoHighLevel-Powered SaaS? Let the Experts Set You Up for Success
Need help launching your SaaS brand on GoHighLevel?
At Axiabits, we help digital marketers and agencies:
- Set up and white-label GoHighLevel
- Build niche-specific SaaS offers
- Design high-converting landing pages and funnels
- Automate onboarding and workflows
- Optimize your billing and support systems
👉 Book now and let’s get started!
Final Thoughts
With GoHighLevel, the barrier to launching a SaaS business is lower than ever. You don’t need millions in funding or a technical team — just a niche, a strategy, and a willingness to serve.
By leveraging GoHighLevel’s powerful SaaS Mode, you can generate recurring income, build brand equity, and offer high-value solutions to businesses that need marketing automation.
Ready to build your SaaS empire with GoHighLevel?
Disclaimer
This article features affiliate links, which indicate that if you click on any of the links and make a purchase, we may receive a small commission. There’s no extra cost to you, and it aids in supporting our blog, enabling us to keep delivering valuable content. We solely endorse products or services that we think will benefit our audience.
Frequently Asked Questions
Can I build a SaaS business with GoHighLevel without knowing how to code?
Yes! GoHighLevel is designed for marketers and agency owners — no coding required. Its white-label SaaS Mode lets you launch your own branded software platform, complete with automation, billing, and CRM tools, all through an intuitive interface.
What is the difference between using GoHighLevel for my agency vs. launching it as SaaS?
As an agency, you use GoHighLevel to manage your own clients. In SaaS Mode, you resell the platform under your own brand — allowing customers to sign up, pay monthly, and use the platform independently, just like any other software-as-a-service product.
How much does it cost to activate SaaS Mode in GoHighLevel?
To enable SaaS Mode, you’ll need the Agency Pro Plan. This gives you access to white-label features, Stripe billing integration, and the ability to create multiple sub-accounts automatically.
Can I customize what features each SaaS plan includes?
Absolutely! GoHighLevel allows you to create custom SaaS plans with different feature sets — such as funnels, automations, calendar booking, or mobile app access. This makes it easy to offer tiered pricing and value-based packages for different customer segments.
What kind of support do I need to offer my SaaS customers?
Although GoHighLevel handles the backend, you should provide branded onboarding, help docs, and customer support (email or chat) to maintain a professional SaaS experience. You can also automate much of this using GoHighLevel’s workflows and email sequences.
