How to Create Your First Conversational Survey: Engaging and Interactive Forms

Introduction

Surveys are powerful tools to gather insights, enhance engagement, and make informed decisions. Whether you’re seeking customer feedback, improving employee satisfaction, or refining your services, conversational surveys stand out for their interactive and engaging nature. In this guide, we’ll walk you through creating your first conversational survey using Survey Sparrow. Let’s dive in!

Why do Conversational Surveys Matter?

Unlike traditional surveys, conversational surveys mimic human interactions. They make respondents feel like they’re having a genuine conversation, reducing survey fatigue and increasing response rates. For example, if you run a hotel and want to improve service based on guest opinions, an informal survey will provide more useful feedback. Learn how to create your first conversational survey with Survey Sparrow. Boost engagement, gather valuable insights, and make data-driven decisions. Start now!

Step 1: Getting Started with Survey Sparrow

1. Log In to Your Account After logging into your Survey Sparrow account, you’ll see a pop-up box prompting you to select the type of survey you wish to create.

2. Choose the Right Survey Type Depending on your needs. Survey Sparrow offers several options:

• Conversational Forms
• Chat Surveys
• NPS (Net Promoter Score) Surveys
• Offline Surveys
• 360-Degree Surveys

3. For this blog, we’ll focus on creating a Classic Form from scratch.
4. Name Your Survey Assign a name to your survey and choose a folder for the organization. This step helps you keep track of your surveys.

Step 2: Adding Questions

Survey Sparrow allows you to add an unlimited number of questions, with various types to suit your requirements. Here are some of the most popular question types:

1. Welcome Page

Start your survey with a welcome page. While not mandatory, a welcome page introduces your survey’s purpose to respondents. You can make it engaging by adding images, GIFs, or videos.

2. Opinion Scale

Use an opinion scale to measure respondents’ attitudes or opinions on a Likert scale. Survey creators often employ this type of NPS surveys to gauge customer loyalty.

3. Multiple Choice

A versatile option for surveys, quizzes, and tests. Features include:

• Adding options individually or in bulk
• Randomizing options
• Allowing multiple selections
• Enabling scoring for quizzes or controlling survey flow

4. Rating

Collect feedback with ratings on a scale of 1 to 5. You can customize icons to stars, thumbs up, crowns, emojis, or smileys for a personalized touch.

5. Text Questions

Open-ended text questions allow respondents to provide unrestricted answers. Enable multiple lines for in-depth feedback.

6. Contact Form

Easily collect contact details such as names, email addresses, and phone numbers. Customize fields as needed to suit your objectives.

Survey Sparrow provides robust analytics tools to evaluate responses. Sign up and start analyzing your survey responses today to gain valuable insights that can improve your business strategy.

Step 3: Designing Your Survey

The design of your survey is as crucial as its content. An attractive and user-friendly layout encourages more responses.

1. Choose a Theme
   • Select from pre-designed survey themes.
   • Customize the theme to align with your brand.
2. Preview Your Survey Use the preview feature to ensure the survey looks appealing and functions smoothly for respondents.

Tips for Creating Engaging Conversational Surveys

1. Keep It Short and Simple Long surveys can deter respondents. Focus on essential questions and maintain clarity.
2. Use Friendly Language Conversational language makes respondents feel at ease, encouraging honest answers.
3. Add Visual Elements Incorporate images, GIFs, or videos to break the monotony and keep respondents engaged.
4. Personalize the Experience Address respondents by name or include tailored questions to make the survey feel more personal.
5. Test Before Launching Always test your survey to ensure it’s working correctly and provides a seamless experience.

Step 4: Launching and Sharing Your Survey

Once your survey is ready, it’s time to share it with your audience:

1. Embed on Your Website Embed the survey on your website for visitors to access easily.
2. Share via Email or Social media. Use email campaigns or social media platforms to distribute the survey.
3. Use QR Codes Generate QR codes for offline sharing.

Conversational surveys make respondents feel like they’re having a genuine conversation, reducing survey fatigue and increasing response rates. Boost engagement with Survey Sparrow interactive features.

Analyzing Responses

Survey Sparrow provides robust analytics tools to evaluate responses. Use these insights to identify trends, improve strategies, and make data-driven decisions.

• NPS Analysis: Understand customer loyalty and satisfaction.
• Trend Reports: Spot patterns in responses.
• Custom Reports: Create tailored reports for specific insights.

Axiabits Services

At Axiabits, we specialize in implementing seamless survey systems and interactive forms tailored to your business needs. Whether you’re looking to improve customer feedback systems or streamline employee evaluations, we’re here to help. Book now and let’s get started!

Conclusion

Creating your first conversational survey with Survey Sparrow is an intuitive and rewarding process. From setting up the survey to designing and analyzing responses, the platform offers everything you need to craft engaging and interactive forms. By following this guide, you’ll not only gather valuable insights but also provide an enjoyable experience for your respondents.

Ready to create your first survey? Log in to your Survey Sparrow account and start exploring the endless possibilities today. Engaging with your audience has never been easier or more impactful!

Disclaimer 

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