How to Use YotPo: A Complete Guide to Setting Up and Optimizing Product Reviews

Introduction

If you’re running an eCommerce store, customer reviews play a vital role in building trust and increasing conversions. YotPo is one of the best tools available for collecting, managing, and showcasing customer reviews and photos on your Shopify store. In this guide, we’ll walk you through the entire process of setting up YotPo, from installation to customization, so you can start leveraging customer feedback to boost sales.

Ready to take your online store to the next level? Join YotPo today and start leveraging customer reviews, user-generated content, and automated review requests to build trust and drive sales. Whether you’re looking to enhance your Shopify store, boost engagement, or increase conversions, YotPo provides powerful tools to help you succeed.

What is YotPo?

YotPo is a user-generated content marketing platform that helps businesses collect and display product reviews, photos, and ratings. With its powerful features, including automated review requests, customizable widgets, and social media integration, YotPo allows you to enhance your store’s credibility and improve customer engagement.

Learn how to install, customize, and optimize YotPo for your Shopify store. Boost sales with automated review requests, widgets, and social media integration!

How to Install YotPo on Shopify

Follow these steps to install YotPo on your Shopify store:

1. Go to the Shopify App Store – Search for YotPo: Product Reviews & Photos.
2. Click on “Add Application” – This will begin the installation process.
3. Scroll down and click “Install App” – YotPo will be added to your store.
4. Create an Account – You’ll be prompted to set a password and provide a phone number.
5. Complete Setup – Wait for YotPo to finalize the installation.

Once installed, you can start customizing your review settings and emails.

Setting Up Automated Review Requests

Automated review requests ensure that customers receive an email after their purchase, prompting them to leave feedback. Here’s how to enable it:

1. Enable Automatic Review Requests – This feature sends review requests to past and future customers.
2. Customize the Review Email – Edit the subject line and message:
   • Example: “What do you think about your recent purchase?”
   • Example Message: “Hi [Customer Name], thank you for shopping with us. We’d love to hear your feedback!”
3. Retroactive Review Requests – You can send requests for purchases made in the last 180 days (optional).
4. Click “Next” – Proceed to customize your review widget.

Customizing the YotPo Reviews Widget

The review widget is what customers will see on your product pages. Customizing it helps you maintain brand consistency. Here’s how:

1. Go to “Customize Widget” – This allows you to modify colors, fonts, and layout.
2. Adjust Star Color & Font – Match your branding by selecting appropriate colors.
3. Choose Automatic or Manual Installation – YotPo can automatically add the widget to your store, or you can manually insert the code into your product template.
4. Finalize & Save – Once satisfied, save the settings and complete the integration.

Want to increase conversions and showcase authentic customer feedback? YotPo makes it easy to collect, manage, and display product reviews that influence buying decisions. With automated review requests, social media sharing, and AI-powered moderation, YotPo is the ultimate tool for e-commerce growth. Don’t wait—start using YotPo today and turn your happy customers into brand advocates!

Managing Reviews and Moderation

After setting up YotPo, managing customer reviews efficiently is crucial. Here’s how to do it:

1. Access Moderation Panel – Go to “Moderation” under “Reviews & Q&A.”
2. Set Publishing Rules – Choose which reviews to publish automatically.
   • Example: Publish reviews with a minimum of 4 or 5 stars.
3. Profanity Filter – Enable this to block inappropriate words.
4. Receive Alerts – Get notified when new reviews are submitted.

Showcasing Reviews on Your Website

Displaying customer feedback effectively can improve credibility. YotPo offers various ways to showcase reviews:

1. Homepage & Product Pages – Add a widget that highlights recent customer reviews.
2. Dedicated Reviews Page – Create a separate page to display all customer testimonials.
3. Social Media Sharing – Automatically push positive reviews to social media platforms.

Customer reviews can make or break an online store—so why not use the best tool to manage them? YotPo helps you collect and showcase reviews effortlessly, improving trust and driving more sales. Plus, with advanced features like coupons for reviews, review syndication, and Google integration, YotPo is a must-have for any serious eCommerce brand. Try YotPo here.

Email Settings and Customization

YotPo allows you to fully customize the emails sent to customers. Here’s how:

1. Go to Email Settings – Adjust sender name, email address, and profile picture.
2. Edit Email Content – Modify text, rating labels, and color themes.
3. Enable Follow-up Reminders – Set a reminder email to be sent after 21 days if a customer hasn’t left a review.

Advanced Features: Coupons and Analytics

To maximize engagement, YotPo offers additional features:

Coupons for Reviews

• Provide discount codes to customers who leave a review.
• Activate this feature in “Advanced Settings.”

Analytics Dashboard

• View insights on review collection, engagement, and customer feedback trends.

Integrations and Expanding Functionality

YotPo integrates with various platforms, including:

• Google Shopping & Ads – Display reviews in search results.
• Facebook & Instagram – Showcase customer testimonials on social media.
• Email Marketing Tools – Sync with Klaviyo, Mailchimp, and others.

Expert YotPo Setup and Optimization Services

Want to unlock the full potential of YotPo for your Shopify store? Axiabits specializes in seamless YotPo integration, customization, and optimization to help you maximize customer reviews and boost sales.

Our YotPo Services Include:

✅ Installation & Setup – Hassle-free integration of YotPo with your Shopify store.
✅ Widget Customization – Tailor review widgets to match your brand’s look and feel.
✅ Automated Review Requests – Set up and optimize emails to collect more reviews.
✅ Review Management & Moderation – Automate approvals, filter profanity, and manage responses.
✅ Social Media & Google Integration – Sync reviews with Facebook, Instagram, and Google Shopping.
✅ Advanced Analytics & Reporting – Gain insights into customer feedback trends.

🚀 Let Axiabits handle your YotPo set up so you can focus on growing your business! Book now Today!

Conclusion

YotPo is a powerful tool that helps Shopify store owners collect and display authentic customer reviews. By following this guide, you can easily set up and optimize YotPo to boost conversions and increase customer trust. Start leveraging customer feedback today and watch your sales grow!

Boost your sales and build trust effortlessly—Join YotPo today and start collecting customer reviews!

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Frequently Asked Questions